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Old 05/13/2006, 08:11 PM   #9
p51
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Carpe Diem

Location: NorCal
Joined: Aug 05
Posts: 923

This is truely amazing. Places like Mustangs Plus with their advertising, their car shows, etc only increase the value of the Mustang brand, its legacy, and its panache. In the internet world this is known as "viral marketing" - getting others (usually individuals through word-of-mouth) to advertise for you for free. If I were Ford I would be trying to work with these guys by getting my new stangs shown off at their car shows, etc. And, oh by the way, Mustangs Plus, etc sell Ford products through their stores (eg crate engines). I really don't get this. There are other ways to protect a trademark - its not like Mustangs Plus is selling bad products or even taking any sales away from Ford. I'll tell you one thing, I only own Fords but I'll now think twice about buying a *new* Ford again...

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